Microsoft Analytics preview in Dublin

Microsoft Dublin

On Friday I spent a few hours at Microsoft’s European Product Development Centre in Dublin with Reeves Little previewing project Gatineau and running through some of the new features being built into their upcoming website Analytics program.

I’d been a fan (and customer) of analytics company and product, DeepMetrix for several years and was interested to see how the product had evolved since the technology was bought by Microsoft in 2006 and what exactly Microsoft had brought to the analytics mix. Reeves is part of the team in Dublin that are building some new components into the product and was kind enough to ask me over and get involved in some user testing and sign up for the upcoming BETA programme.

I have to say, it’s looking really good for Microsoft’s foray into the web analytics arena.

The Gatineau user interface is looking fantastic and detailed levels of reporting now include info on visitor age and gender and will be invaluable for anyone selling goods or services across the web particularly those operating within specific demographics and eCommerce clients. Reeves pointed out that all of the age and gender info is pulled anonymously from Live ID to help avoid privacy issues.

Project Gatineau

An NDA prevents me from saying too much but I also got to play with several new modules that are being integrated into the BETA. Microsoft have created some very interesting ways to view visitor paths, funnel data , keyword and page view information.

Gatineau is planned to hit the web in late summer ‘07 and we’re looking forward to being involved in the Beta programme and doing some tyre kicking across our own sites.

More screenshots and info on Microsoft Analytics available over at the following websites.

Reeves’s desk

Reeves’s den over at Microsoft Ireland!

About peter

Peter Knight is Creative Director and Manager of Eden Web Design Studios.
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