Web Analytics

One of our favourite web stats providers has been bought by Microsoft and are no longer taking new signups. It’s a real shame because we have several new clients who we were ready to sign up to DeepMetrix and their excellent visitor tracking service.

While researching alternatives, I notice that CrazyEgg has just done a softlaunch and has started to take signups. One of the more interesting features that a lot of Web Analytics developers are pushing out are the use of ‘Heat Maps’ which display the ‘hot’ areas on your page by recording mouse movements and clicks etc.

Heat Maps

About peter

Peter Knight is Creative Director and Manager of Eden Web Design Studios.
This entry was posted in Design - Understand your customers, Marketing, Search Engine Success, Web site effectiveness. Bookmark the permalink.

7 Responses to Web Analytics

  1. Hi Peter,

    we started using crazy egg a couple of weeks ago on our homepage just to try it out. I’ll send you the image if you like.

    However, we’re still wondering if heatmaps actually provide any value in the overall scheme of web analytics.

    Lar

  2. Peter says:

    Hiya Lar. How are ya?
    IMHO the heatmapping is just re-representing existing data in another format. However, I do find it easier to quickly summarise the key user activity on a site in this manner.

    Does the heatmap follow mouse movement or just mouse clicks?

  3. Lar says:

    Hi Peter,
    as far as I know, it’s only clicks.
    I think you’re right though, visualisation to illustrate data is powerful in itself.
    Lar

  4. seo says:

    Crazy frog seems to bring a better change than microsoft.I suspect its time microsoft to boost up its vitality.

  5. Jamie says:

    Hi all,

    Im from a new startup http://www.clicktwist.com and we are now in trial mode for our website analytics. We offer full heatmapping, user to country, browser, day of week, OS stats!

    At present there are two types of account, but the full one (UMLIMITED STATS & HEATMAPS for ALL your site) is only $10 per month or $100 per year (some are MUCH higher – actually thats why we created the site in the 1st place!)

    Any feedback is *always* welcome.

    Thanks in advance.

    Jamie
    http://www.clicktwist.com

  6. peter says:

    Hi Jamie – how is Clicktwist going for you guys?

  7. Pingback: » Heatmaps and Web Analytics: A suitable match? - iQ Blog

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