The many roles of a corporate web site

Have started working with an exciting new(ish) hi-tech company who are seeking level 2 funding and need their homepage and web site redesigned for a VC round which will take place in the US over the coming weeks.

Overhauling a companies web site for a Venture Capital audience is a common occurrence for hi-tech companies as they move from

  • Stealth-mode (owner invested/managed)
  • Level 1 funding (employing first staff members, improving marketing collateral, establishing credibility etc)
  • Level 2 (ramping up product(s) offering, hiring key management, marketing to customers)

What isn’t so predictable during the lifecyle of a company web site is the scope of audience a site may need to cater for outside the usual sales/marketing customer net.


  • I’ve recently started design work for one of Ireland’s largest landscape architectural firms whose sole target audience are potential employees.
  • A long term customer of EdenWeb in the UK had some great feedback on their web site from their Board at the end of the year. The Boards approval is vital.
  • An Irish client secured Level 2 funding from their VCs last year. The VCs said the strength of the client’s web site was was a major factor in determining the level of funding provided.
  • A US hi-tech company who rolled out a large marketing campaign for their Partners received a lot of praise for the professionalism of the landing page I designed and their email newsletter too.

I’ll be developing this post over the coming weeks so keep any eye on the blog for more updates.

About peter

Peter Knight is Creative Director and Manager of Eden Web Design Studios.
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