Why do some organizations look great… and get great results from their design efforts and ads… while others languish in mediocrity? I think it has little to do with who they hire and a lot to do with how they work with their agencies and designers.
Here are the things your design team wishes you would know:
- If you want average (mediocre) work, ask for it. Be really clear up front that you want something beyond reproach, that’s in the middle of the road, that will cause no controversy and will echo your competition. It’ll save everyone a lot of time.
Seth Godin hits the spot with his post – How to live happily with a great designer