Category Archives: Marketing

Salesforce for Google AdWords

Salesforce have aquired the San Fran start-up whose product allows users to manage aspects of their Google AdWord campaigns via their AppExchange platform. Kieden’s product seems to be very highly regarded by most SalesForce users but I’ve yet to be … Continue reading

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Corporate branding – be consistent

Have you ever taken 10 minutes to fill out your own web site forms, seen how long it took to get a response, checked if the automated response had the correct sales details and telephone number? Let me explain.

Posted in Customer service, Design - Understand your customers, Marketing | Comments Off on Corporate branding – be consistent

Search Engine Strategies 2006

SES 2006 is currently kicking off in San Jose, California. Billed as ‘The Premier Event for Search Engine Marketing & Optimization’, attendees will learn how search engines list Web sites for free and through paid placements how to get free … Continue reading

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Challenger Brands: Understanding The Technology Customer

As the technology industry matures, marketers need to get closer to their customers. Marketing is becoming a key differentiator for startups and multinationals alike. Connect, learn and update your marketing toolbox. RedHerring 2006 http://herringevents.com/CMO/index.html

Posted in Entrepreneurs, Marketing, Web site effectiveness | Comments Off on Challenger Brands: Understanding The Technology Customer

SEO – 1st place guaranteed

Some Search Engine Marketing firm has been spamming us with ‘compelling’ offers such as First place guaranteed in Google Get listed in under a week on page one of all the major search engines etc etc If this caught your … Continue reading

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Google launches Video Ads for Adwords

Google have announced the launch of click-to-play video ads for Adwords across their US, Canadian and Japanese networks. See the blog at http://adwords.blogspot.com/ for further details.

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EdenWeb Newsletter – Free Design and Marketing Tips

We’re kicking off the EdenWeb Design and Marketing newsletter this summer. Written exclusively for Marketing Executives, Entrepreneurs and Business Managers, our newsletter will give you FREE leading-edge Design and Marketing tips that will help you grow your business successfully Design … Continue reading

Posted in Marketing, Web site effectiveness | 3 Comments

Checking it out or checking out?

Internet marketing needs to learn lessons from already extablished bricks and mortar industries so they can draw upon decades of experience and not have to make unnecessary mistakes. This email newsletter caught me eye this morning. I subscribe to a … Continue reading

Posted in Design - Understand your customers, Design General, Marketing, Uncategorized | Comments Off on Checking it out or checking out?

Brightening up a newsletter campaign

Designing an email newsletter for a client at the moment. The campaign is essentially an invite to come meet the client at a US conference and exhibition in Las Vegas. Readers click on the email and are brought to a … Continue reading

Posted in CRM, Marketing, Recent design work, Salesforce | 3 Comments

Small Business Marketing: Make a big splash with a small budget

…it is about thinking and creativity, and even the smallest business can do that – Graham Green Great article by Rachel Bridge on Marketing for the small business at the Sunday Times web site

Posted in Marketing | 1 Comment