Eden Web - Design & Marketing Blog » CRM

37 Singals intro Highrise

peter — Tue, 13 Feb 2007 10:43:23 +0000

37Signals are introducing Highrise over on their corporate blog. They’re billing this as a shared contact manager that will allow you to
“keep track of who you talk to, what was said, and what to do next”.
I imagine that this is just the beginning of a fully fledged CRM tool from 37Signals and will eventually merge with their other popular SaaS apps to form some kind of BaseCamp/Highrise hybrid. This is pure speculation but some kind of hybrid CRM tool incorporating BaseCamp for web design teams would be a dream.

Early web worms can be notified of launch over at highrisehq.com

IIA NetVisionary Awards – Vote now!

peter — Thu, 12 Oct 2006 12:22:10 +0000

Voting is open for the 2006 NetVisionary Awards. If you work with us, like our work or just want to make us happy, you can vote for EdenWeb under the Web Designer Excellence category.
Thanks
Peter

Salesforce for Google AdWords

peter — Tue, 22 Aug 2006 15:57:12 +0000

Salesforce have aquired the San Fran start-up whose product allows users to manage aspects of their Google AdWord campaigns via their AppExchange platform.
Kieden’s product seems to be very highly regarded by most SalesForce users but I’ve yet to be convinced that there are any huge benefits of this mash up.

I’m a big fan (and regular user) of both Salesforce and Google AdWords so if I’m missing something, please shout!

Some interesting comments on ZDNet – http://blogs.zdnet.com/BTL/wp-trackback.php?p=3528

Brightening up a newsletter campaign

peter — Fri, 10 Mar 2006 10:47:22 +0000

Designing an email newsletter for a client at the moment. The campaign is essentially an invite to come meet the client at a US conference and exhibition in Las Vegas. Readers click on the email and are brought to a registration page which collects their data into their CRM app.

I really wanted to brighten up the campaign and introduce a lot of colour as the messaging is quite technical. Originally we planned on having a Flash animated sequence which would fade through several network message clouds but since most email clients won’t support Flash we knew the majority of recipients would have recieved text-only news.

The concept of Network Clouds were combined with each message and the reader will scroll down through several of these clouds until they eventually reach an illustration of an exhibition booth.

Will post full version when it’s completed.

Salesforce tweaks

peter — Wed, 22 Feb 2006 15:46:22 +0000

The ability to rapidly create web forms that can capture sales leads for clients is a feature we all love here at EdenWeb (as do our technology clients). However, there are times when you simply don’t have the luxury of creating ‘custom fields’ in Salesforce but need to expand a little on the standard Email, Name,Â and Company fields.

Fortunately we have an excellent developer working with us who has tweaked the forms to

1. Populate Salesforce with leads (as standard)
2. Have the extra non-SF info generate seperate emails to our clients
We first used this method for Cape Clear Software in Ireland several years ago and recently had a project which required the same functionality with the added feature of

1. Auto-responding to the applicant with a number of selected Whitepapers

Works beautifully. Client very happy. Number of Whitepaper applications increasing every month.