Designing an email newsletter for a client at the moment. The campaign is essentially an invite to come meet the client at a US conference and exhibition in Las Vegas. Readers click on the email and are brought to a registration page which collects their data into their CRM app.
I really wanted to brighten up the campaign and introduce a lot of colour as the messaging is quite technical. Originally we planned on having a Flash animated sequence which would fade through several network message clouds but since most email clients won’t support Flash we knew the majority of recipients would have recieved text-only news.