Brightening up a newsletter campaign

Designing an email newsletter for a client at the moment. The campaign is essentially an invite to come meet the client at a US conference and exhibition in Las Vegas. Readers click on the email and are brought to a registration page which collects their data into their CRM app.

I really wanted to brighten up the campaign and introduce a lot of colour as the messaging is quite technical. Originally we planned on having a Flash animated sequence which would fade through several network message clouds but since most email clients won’t support Flash we knew the majority of recipients would have recieved text-only news.

The concept of Network Clouds were combined with each message and the reader will scroll down through several of these clouds until they eventually reach an illustration of an exhibition booth.
Will post full version when it’s completed.

About peter

Peter Knight is Creative Director and Manager of Eden Web Design Studios.
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3 Responses to Brightening up a newsletter campaign

  1. Michele says:

    A lot of email filters would block the Flash as well

    How are you handling the images? Internally or externally?

  2. Peter says:

    They’re hosted and we use absolute paths. The engine is a CRM with a Vertical Response Newlsetter plug-in. Anyone who can’t see the eye candy email gets a plain text version.

    Persnally I find Campaign Monitor the easiest to use because you can create your newsletter in HTML, upload it and not have to worry about changing all your paths to absolute paths as the app will do it for you.

    What do you use yourself?

  3. peter says:

    I have used arrowm mail and sugarCRM to get similar effect

    Cheers!
    Peter
    Business CRM

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