We’re open

Last week I was pleasantly suprised to encounter some great marketing/sales ideas in the Lake District from 2 small businesses who were obviously very web-aware.

The first was a small interiors/furniture shop in Keswick. After casually browsing for several minutes it was time to leave. As we were passing the checkout the owner/manager thanked us for coming in and asked us if we’d like details of their web site. She pulled 2 business cards from a big bowl on the counter and wished us a good day.
Really nice touch there. So very obvious and effective yet I’ve actually never encountered this before. And yes I did visit her web site and it does have eCommerce facilities and now her ‘shop’ is open to me 24/7 as opposed to just walking out and possibly never being in that shop again. I’d love to see more retail outfits doing this.

The other business was a camping/outdoors shop. More about that later.

About peter

Peter Knight is Creative Director and Manager of Eden Web Design Studios.
This entry was posted in Entrepreneurs, Web site effectiveness. Bookmark the permalink.