Best of luck tonight to EdenWeb client Aer Arann who have been shortlisted in the Best Travel & Tourism Website category. We redesigned the homepage a few months ago (Case Study coming soon) and made some significant improvements to the design, layout and usability of the homepage and site in general so it’s really rewarding to see that work recognised and up for an Award.
Among my favourite enhancements were three that I felt stongly were missing from the original site and vital for Aer Arann
- RouteMap Quick View so you can quickly see where Aer Arann fly to without leaving the homepage
(this may not be live on the current site as we explore some new banner sizes) - A ‘Why Fly Aer Arann’ panel to highlight Aer Arann’s unique selling points and their fantastic customer service
- Reduction overall of ‘noise’ and a layout based on a cleaner grid system
- Larger ‘featured routes’ banner to highlight sales, new destinations and similar Aer Arann offers
In total, we explored about 6 concepts, whittled them down to three of the strongest and then settled on our favourite which was then designed and developed further in May 2008.
We also redesigned the Aer Arann booking engine and imporved the user interface with a new simple 3 step online booking process (reduced from 6 steps). More on both of these later but in the meantime, best of luck to Aer Arann and all the shortlisted companies in a very competitive category and industry.
