Google have just announced that their free Analytics tool is due for an upgrade and users should see an updated user interface kick in over the coming weeks. This looks like a global upgrade as opposed to a phased, regional update and comes after user feedback and requests.
I’ve always found Google Analytics to be really unusable and the interface was overly complicated but these are probably legacy issues that Google inherited when they bought Urchin. I’m looking forward to this upgrade based on the following statement from Trevor over at Google’s Inside Adwords blog.
The new version of Google Analytics has a more intuitive look and feel, with greater clarity in the navigation between reports. In addition to the new interface, we’ve added many new features including a customizable reports dashboard, scheduled emailing of reports, improved geographic map view, and over-time graphs for at-a-glance analysis.
There’s an updated Interactive demo available too.
Regarding the site being unusable, I thought I was the only who thought that. great to hear other people think the same.
Hi Keith. The new interface looks a lot more promising. I think it’s something that will go from strength to strength very quickly.