Salesforce have aquired the San Fran start-up whose product allows users to manage aspects of their Google AdWord campaigns via their AppExchange platform.
Kieden’s product seems to be very highly regarded by most SalesForce users but I’ve yet to be convinced that there are any huge benefits of this mash up.
I’m a big fan (and regular user) of both Salesforce and Google AdWords so if I’m missing something, please shout!
Some interesting comments on ZDNet – http://blogs.zdnet.com/BTL/wp-trackback.php?p=3528
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