Why do some organizations look great… and get great results from their design efforts and ads… while others languish in mediocrity? I think it has little to do with who they hire and a lot to do with how they work with their agencies and designers.
Here are the things your design team wishes you would know:
- If you want average (mediocre) work, ask for it. Be really clear up front that you want something beyond reproach, that’s in the middle of the road, that will cause no controversy and will echo your competition. It’ll save everyone a lot of time.
Seth Godin hits the spot with his post - How to live happily with a great designer
It’s been a busy at EdenWeb.
This week we…
- Designed an email newsletter for a UK hi-tech company to be distibuted via the Vertical Response plugin for SalesForce.
- Consulted with a friend/marketing manager of a Mobile Communications company on their Google AdWord campaign and gave tips on how to increase potential traffic from approx 3,505 monthly searches to 1,734,159 potential customers per month!
- Put the finishing touches to a flash-based presentation for an Irish hi-tech company.
- Completed designs for the web site of an Irish County Enterprise Board, Innovation & Technology Centre.
- Started work on the design of a new web site for an Irish Landscape Architectural practice.
- Launched Phase2 of a new website for a Dublin metal fabrication company.
- Analysed the results of an SEO project for a UAE client. They’re now on pages 1-3 for several highly competitive and vital key phrases and site traffic has increased by over 30%.
- Launched a new homepage for above UAE client.
- Updated the site of a Recruitment firm to integrate with an Irish Jobs portal.
- Got the go ahead to develop a new homepage based upon 3 designs submitted to a UK hi-tech client.
- Created and submitted a XML sitemap to Google SItemaps for a client who is changing their site layout and doesn’t want to loose their high rankings for their 1st page positions.
Doesn’t anyone take holidays in July anymore :O)
As the technology industry matures, marketers need to get closer to their customers. Marketing is becoming a key differentiator for startups and multinationals alike. Connect, learn and update your marketing toolbox.
RedHerring 2006
http://herringevents.com/CMO/index.html
Dell have a new blog. They’re making an commendable effort here to engage with their customers and start being a more transparent, human operation. They’re allowing people to publish positive and negative comments on a very public and visible platform and they’re listening to and learning from that feedback. They’ve even posted links to their own negative feedback.
But thats just not good enough for some people. Instead of giving DELL a chance to get off the ground, discover the ins and outs of this new venture and fine-tune their blog, there is a wave of negativity, cynicism and general dell-bashing going on. It’s creating a real bad smell.
Now, no company in the world is immune to bad PR and despite our best efforts, sometimes clients do slip through the cracks and recieve less than astounding service. You apply this to one of the biggest companies in the world and you’ve got a lot of very mixed experiences in their customer history. But often in customer care, it’s not what we do or the mistakes we make - it’s how we deal with those mistakes, admit we’re wrong and give the client some incentive to stick with you. In DELL’s case they’re listening to this feedback, encouraging dialogue and bravely stepping out into the blogosphere.
So whats the deal with bloggers and blogging? Whats all the neg-heading and why is there so much of it going on?
Continue reading ‘Negative returns - Blog etiquette’
Just found a great looking network organisation in Scotland for Creative Entrepreneurs.
Designers, thinkers, doers, creatives, writers, analysts, stylists, musicians, DJs, gamers, architects and cultural academics – collectively, they represent the membership of the Creative Entrepreneurs Club, the Network for the Creative Industries in Scotland.
Visit creativeentrepreneurs.com
