Knowing which terms and key-words are most relevant to your business web site can give you a solid foundation from which to base any search engine optimization projects as they can reveal how people are finding your site or indeed, finding your competitors sites.
There are plenty of online tools already available to help you with this including offerings from Overture (Now Yahoo) Google and other smaller independents.
Today Google Trends was launched and here’s why you should be interested if you own or market a business web site.
With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched for on Google over time. Google Trends also displays how frequently your topics have appeared in Google News stories, and which geographic regions have searched for them most often.
Try it yourself. You can enter up to 5 phrases or key words and see how active they’ve been over the past 24 months (on Google of course).
For example. If I ran a Hotel in Dublin I could very easily find out wether I should be targetting the phrase
Dublin Hotel OR Hotel in Dublin OR Dublin Accomodation across my META Tags on my hotel web site
Enjoy!
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